Purpose: The TikTok Creator Fund is a financial initiative designed to support creators by monetizing their content, part of TikTok’s commitment to fostering creative communities.
Eligibility Criteria:
- Age: Must be 18+ years old.
- Followers: Minimum 10,000 followers (varies by region).
- Views: At least 100,000 video views in the last 30 days.
- Guidelines: Compliance with TikTok’s Community Guidelines and Terms of Service.
Application Process:
- Access via the TikTok app: Navigate to Settings > Creator Tools > TikTok Creator Fund.
- Accept terms and conditions to enroll.
Payment Structure:
- Calculation: Based on daily video views and engagement metrics. Earnings vary by region, content performance, and overall fund pool distribution.
- Distribution: Derived from a fixed fund pool, not a fixed per-view rate. Payments are calculated daily, but payout schedules (e.g., monthly) depend on regional policies.
Key Features:
- Algorithm Neutral: Participation does not influence content reach or visibility; performance remains driven by user engagement.
- Regional Availability: Initially launched in the US, UK, Germany, France, Italy, and Spain, with plans for expansion.
- Investment: Part of TikTok’s $200 million+ investment over three years (2020 onwards) in creator ecosystems.
Additional Considerations:
- Taxes: Earnings are taxable; creators should consult tax professionals.
- Complementary Monetization: Encouraged to use alongside LIVE gifts, brand partnerships, and other TikTok monetization features.
- Content Requirement: Continuous creation is necessary to sustain earnings.
Conclusion: The fund offers a flexible earnings model based on performance, integrated with TikTok’s broader support for creator diversity and financial growth. Creators are advised to stay informed about regional updates and diversify their revenue streams.